Edward Rashba
- Edward is VP of Growth Marketing, charged with generating demand to fuel global expansion after FADEL’s listing on the London Stock Exchange’s AIM (LSE: FADL). Previously at FADEL, Edward led partnerships, business development and inside sales teams. Prior to FADEL, Edward held the role of VP, Demand Generation at Enfusion, delivering significant growth in the lead up to Enfusion’s IPO (NYSE: ENFN). Previously, Edward led marketing at RapidRatings through a period of record-breaking performance leading up to a $200M PE investment. He also led North America marketing at a PE-backed AdTech, MediaMath. Earlier in his career, Edward founded and led two European startups and organized NYC’s first-ever TEDX events. He earned an MBA from Columbia University and pursued undergraduate studies at University of Binghamton and Brandeis.
The Anatomy of a Licensing Audit
Licensees of all sizes are subject to audits by licensors, and they are notoriously costly and disruptive. Learn about the different components of a licensing audit and how you can breeze through them with rights and royalty management technology. …
Opportunities for Licensees in Emerging Sports
This recap from the 2024 Sports Licensing Summit highlights the many growth opportunities available to licensees in the sports licensing arena. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
