Gregg Guest
- Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
Delivering Immediate ROI with Content Tracking
Post-distribution content tracking mitigates the risk of using assets in violation of licensing terms, providing an immediate return on investment. …
6 Benefits of Tracking Image & Video Content Post-Distribution
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
DAM News Interview with Gregg Guest
Read the DAM News interview with Gregg Guest for his view of DAM as a foundational piece of the greater marketing technology ecosystem and the importance of emphasizing the M in DAM—the management piece that goes beyond storage to help facilitate and …
Accelerate the Marketing Lifecycle with Role-Driven DAM
Digital assets are touched by many roles across your ecosystem for different purposes. By identifying the key roles in your organization that interact with digital assets and the features and functionality each one needs to focus on their job at hand, you’ll …
Addressing the 4 Challenges of Content Compliance
Do you know where your brand assets have been published? How do you keep track of them post distribution? Typically, content is published across multiple websites and social media feeds and touched by multiple roles over the course of the content lifecycle, …
Maintaining Brand Positivity in Challenging Times
As a digital marketer, your number one goal is to represent your brand positively through your content and marketing campaigns. When the landscape is changing rapidly, it helps to use a AAA approach – Assess, Adapt and Act. Assess the change. Adapt …
