5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
Monetizing Intellectual Property in Digital Gaming
There is a lot of passion in the digital gaming industry, which opens up a new set of opportunities for monetizing intellectual property (IP) in new, innovative ways. Tapping into unexploited IP rights can create dozens of new revenue streams while at …
Licensing & IP Management in the Gaming Industry
Omnichannel marketing is about driving an improved customer experience and maximizing the use of your existing content while maintaining compliance. …
