From Archives to Assets: Turning Museum Collections into Licensing Opportunities
Museums are sitting on a treasure trove of licensing opportunities—from fine art collaborations to digital experiences. By leveraging licensing, museums can unlock new revenue streams, expand their global reach, and preserve their collections in innovative ways. Learn how institutions like the Van …
5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
Monetizing Intellectual Property in Digital Gaming
There is a lot of passion in the digital gaming industry, which opens up a new set of opportunities for monetizing intellectual property (IP) in new, innovative ways. Tapping into unexploited IP rights can create dozens of new revenue streams while at …
Licensing & IP Management in the Gaming Industry
Omnichannel marketing is about driving an improved customer experience and maximizing the use of your existing content while maintaining compliance. …
