DAM News Article: Six Safe Ways You Can Use AI Within Your DAM

Gregg Guest, FADEL’s Vice President of Product Management, Cloud, recently contributed an article to the DAM News series on AI and legal issues within DAM. The article explores various ways you can implement artificial intelligence in your DAM workflows while minimizing the risk of intellectual property (IP) and copyright infringement.

Gregg identifies a number of potential pitfalls where using generative AI to create or modify derivative works may not always be clear-cut in terms of ownership, and recommends using an integrated digital rights management (DRM) approach in order to automate and keep track of licensing issues, and to provide the necessary IP and digital provenance information as regulation and legal frameworks surrounding AI begin to emerge. Read the article for tips on the responsible and mindful use of AI to improve search, data enrichment, translation, accessibility, documentation, and analytics.