Webinar: Do You Know Where Your Brand Assets Are Hiding?
A webinar on keeping track of your digital assets post-distribution.
Title: Do You Know Where Your Brand Assets Are Hiding?
Hosted By: Content Marketing Institute
Date/Time: Wednesday, May 17, 2023, at 2 PM EDT (now available on demand)
Watch On Demand: CLICK HERE
As a brand, you publish countless images and video assets across a variety of platforms, from your own website to social media to partner sites. But once they’re published, how can you be sure that you’re keeping track of where they’re being used, if they’re compliant, and when they’ll expire? Keeping track of your brand assets once they are published can be like a game of Where’s Waldo.
Join us on May 17th for a webinar that will take you on a game of “Where’s Willow,” where we’ll introduce you to a brand asset, talent and spokesmodel, Willow. We’ll demonstrate how automated content tracking and rights management can help you manage assets post-distribution and solve the mystery of where your brand assets are hiding. In this webinar, you’ll learn how to:
- Capture talent and rights information for photos and videos
- Use image matching to quickly identify and analyze assets and rights
- Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
- Track usage and violations based on missing rights or expiration dates
- Run reports to stay on top of content usage and identify potential risks or expirations
Join us to gain valuable insights on how to manage your brand assets effectively and ensure compliance across all distribution points. Don’t miss out!
A link to the recording will be shared post-webinar with all registrants.
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
Stephanie Stahl, General Manager, Content Marketing Institute
As General Manager of the Content Marketing Institute (an Informa Connect brand), Stephanie leads the brand’s event and digital operations. Previously, she served as VP of Content Marketing for the Technology portfolio at UBM (which was acquired by Informa in 2018), providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for technology clients. With more than three decades of media and event experience, she loves helping shape new multimedia content and event experiences. She lives in the Washington, DC area with her husband and enjoys taking care of many pets and visiting their two daughters.
