Empowering Collaboration and Compliance Between Brands and Agencies
On demand webcast on how to strike a balance between creative freedom and compliance
Brands and agencies often don’t share clear visibility into the talent agreements and rights associated with digital assets used to create marketing campaigns. Since brands are ultimately responsible for ensuring proper use of their digital assets, contract infringements can leave legal teams firefighting and, even worse, subject brands to fines and bad press. This often results in a strained working relationship between brands and agencies. In this webinar, you will learn about tools and best practices that can help strike the right balance between creative freedom and compliance.
FADEL’s Vice President of Product Management Gregg Guest will discuss how digital rights management helps brands stay in control, bolstering collaboration and transparency. Whether you are working with multiple external agencies or have brought your creative in-house, a solid operational process is key to ongoing compliance.
Gregg will be joined by guest speaker Penjo Chhimi, Digital Asset Manager for Consumer Healthcare (US) at Sanofi, a leader in the global pharmaceutical industry, who will take us through their journey as a multinational marketing team. He will share best practices and controls they have put in place for cross-agency collaboration, giving creative parties the tools they need to work more efficiently and remain good stewards of the brand.
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
Penjo Chhimi, Digital Asset Manager, Sanofi – Consumer Health Care US
Penjo Chhimi is a seasoned professional with extensive expertise in the realm of Digital Asset Management (DAM), spanning over a decade. With a keen eye for detail, Penjo excels in maintaining meticulously organized DAM libraries, ensuring seamless workflows and efficient asset management. Leveraging their knowledge in integrating DAM systems across diverse organizations, Penjo has contributed significantly to enhancing user experiences and streamlining processes for clients, employees, and administration. Driven by a genuine passion for DAM, Penjo is committed to empowering businesses with cutting-edge, user-friendly digital landscapes.