Adapt your Brand Assets to Maintain a Positive, Forward-Looking & Compliant Brand Image
Title: Adapt your Brand Assets to Maintain a Positive, Forward-Looking & Compliant Brand Image
Date/Time: Wednesday, July 15, 2020, 12:00 PM EDT (now available On-Demand)
Watch the webinar on-demand: CLICK HERE
Brands and marketers across all industries need agility in their content strategy – to ensure their brand assets are not only sensitive and authentic to the current times but also forward-looking to react to and take advantage of new business dynamics. In this webinar, Gregg Guest, VP of Product Management at FADEL, will discuss strategies to amplify your brand by quickly adapting and deploying brand positive assets.
Topics will include:
- Optimizing content reuse as a strategy for creating new and innovative content when traditional production is no longer an option
- Tracking down where your content is currently published in order to take immediate actions to pause, take down or update the brand assets
- Monitoring that your live content meets the latest brand guidelines from rebranded logos to new product packaging to new promotional content
- Ensuring content compliance against talent and license agreement terms and expiration dates, both during production and post-distribution
Gregg Guest, Vice President of Product Management, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.