On-Demand Webcast: Unlocking Revenue: Strategies for Magazine Publishers in a Content-Driven World
How can content syndication diversify revenue streams for magazine publishers?
Linkedin Live: Unlocking Revenue: Strategies for Magazine Publishers in a Content-Driven World
Featuring Client Speaker: Angus Chisholm, Senior Business Analyst of Content Systems at Are Media
Date/Time: Tuesday, 27 February 2024 at 4 pm EST |1 pm PST | Wednesday, 28th February 2024 8 am AUS (NOW AVAILABLE ON DEMAND)
Link to the Event: CLICK HERE
Join us for an insightful Linkedin Live featuring Angus Chisholm, Senior Business Analyst of Content Systems at Are Media, the powerhouse behind Australian publications like Woman’s Day, Marie Claire, The Australian Women’s Weekly, Better Homes and Gardens, and more. In this webinar, we will explore innovative strategies to revolutionize the magazine publishing industry, focusing on the proven methods of content syndication and asset reuse.
Key topics for discussion include:
How can content syndication diversify revenue streams for magazine publishers?
What are the tangible and intangible benefits of a well-devised content syndication strategy?
What steps can be taken to make content easily accessible for reuse within a magazine publishing organization?
How can the sales team be empowered with visibility into available content for licensing, shortening the sales cycle?
What are the advantages of marketing content through an online store, and how can publishers optimize it for discoverability?
Don’t miss this opportunity to gain valuable insights from industry experts and transform your magazine publishing strategies for a more profitable future. Register now for this engaging and informative webinar!
Featured Speaker:
Angus Chisholm, Senior Business Analyst of Content Systems at Are Media
Angus first became interested in Information Technology working as a computer operator with mainframes and green screens, in the late 1980’s and early 1990’s.
Moving into one of Australia’s “big four pillar” banks, he was trained as an analyst for organising systems changes in a complex technology ecosphere. Then later trained and certified as a Prince II project manager.
Not wanting to be typecast in the field of finance (which happened by default anyway), Angus moved into business process analysis for a large facilities maintenance company.
The call of finance came again when he took on a role with a mortgage wholesaler in 2011.
But it was his time in a finance technology start up called SocietyOne (later merged with MoneyMe) that was his favourite experience to date. When you work for a start-up, everybody must work twice as hard and across normally delineated lines of responsibility, in order to ensure that the company succeeds.
A self-published author in his spare time, it was when a role with Australian content creators, Are Media became available, that he felt it time to change industries again.
Media companies worldwide face many headwinds in today’s world. Print publishing is in a slow but steady decline. Media companies such as Are Media need to diversify their offerings, pursue new revenue streams, and invest in only the best systems that will aid their content creators to achieve greater audiences.
Angus is privileged to have been a part of implementing various new systems to the company that are designed to increase productivity and decrease overheads. Most recently Fadel’s Picture desk, which was selected from its competitors for meeting the brief from the business on what they wanted in a new digital asset management system.
