Where’s Willow? How do you Track and Monitor Published Image & Video Assets?
On demand webcast on managing your digital assets post-distribution.
Finding your brand assets once they are published can be like a game of Where’s Waldo… or in our webcast, Where’s Willow! Content can be distributed across tens or hundreds of websites, social sites, and partner sites – and it can still be out there months or even years later – so how do you reliably monitor the content for expirations and compliance?
We will explore the challenges of managing your content post-distribution and demonstrate ways to track and take action. Let’s set the stage. Let’s say a brand needs to find and take down content with talent and spokesmodel, Willow. Let the Where’s Willow? game begin! Join us to find out how brands can use automated content tracking and rights management to solve the mystery!
In this webcast, you’ll see how you can:
- Capture talent and rights information for photos and videos
- Use image matching to quickly identify and analyze assets and rights
- Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
- Track usage and violations based on missing rights or expiration dates
- Run reports to stay on top of content usage and identify potential risks or expirations
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.