Why Leading Brands Choose FADEL for Brand Compliance and Licensing Management – CompanyGlance
Devi Gupta
November 12, 2024

Why Leading Brands Choose FADEL for Brand Compliance and Licensing Management - CompanyGlance

In this feature by CompanyGlance, FADEL’s EVP of Marketing & Alliances, Devi Gupta, highlights why FADEL has become the go-to partner for over 300 global brands. Covering FADEL’s innovative AI-powered solutions—like automated music identification and predictive analytics—this article explores how FADEL supports brand leaders across industries to protect their assets, manage compliance, and streamline licensing. Discover how FADEL’s technology is empowering market leaders in beauty, gaming, media, and more to drive efficiency, prevent copyright risks, and enhance their brand integrity.

Read the full feature on CompanyGlance

Devi Gupta
Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.

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