Devi Gupta
- Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.
FADEL Releases Brand Vision 5.1 Delivering Security, Compliance, and Process Optimization for Marketing Content across the Workflow
Brand Vision is a comprehensive, cloud-based platform that empowers marketing teams to keep content consistent, compliant, and on brand. The new release includes significant enhancements including rights management for composite assets, the ability to track published content on Walmart and Target e-commerce …
4 Proven Strategies for Magazine Publishers to Create New Revenue and Reduce Costs
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
How Luxury Brands Can Leverage Digital Transformation to Flourish
Luxury brands convey high quality, status, and rarity, and owning such an item translates to feelings of self-confidence, accomplishment, affluence, and pride for the consumer. However, the premium price consumers are willing to pay is directly correlated to this elevated brand perception …
DRM vs DAM Metadata: Overcoming Rights Management Challenges
Visibility into not only what you own but the terms under which you can use it entails connecting assets to their contracts, which define terms of use, such as timeframes an asset can be used, as well as on what channels, in …
Maximize Your ROI: 5 Ways Digital Rights Management Helps
Protecting your digital assets and carrying on with your digital rights management methods have never been so easy. Once you register and acquire your own software, you can enjoy the benefits brought by this groundbreaking technology, especially when it comes to securing …
Keeping a Watchful Eye on your Digital Footprint with Digital Content Tracking
Omnichannel marketing is about driving an improved customer experience and maximizing the use of your existing content while maintaining compliance. …
Digital Brand Compliance: A Content Marketing Concern Across Industries
Protecting your digital assets and carrying on with your digital rights management methods have never been so easy. Once you register and acquire your own software, you can enjoy the benefits brought by this groundbreaking technology, especially when it comes to securing …
Why Digital Rights Management Software is the Future of Business
Protecting your digital assets and carrying on with your digital rights management methods have never been so easy. Once you register and acquire your own software, you can enjoy the benefits brought by this groundbreaking technology, especially when it comes to securing …
