Exploring Lucrative Opportunities: Licensing Agreements in Emerging Sports
Licensing agreements are becoming increasingly lucrative, especially in emerging sports. Learn how these new trends present vast opportunities for licensees. …
5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Delivering Immediate ROI with Content Tracking
Post-distribution content tracking mitigates the risk of using assets in violation of licensing terms, providing an immediate return on investment. …
6 Benefits of Tracking Image & Video Content Post-Distribution
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
Opportunities for Licensees in Emerging Sports
This recap from the 2024 Sports Licensing Summit highlights the many growth opportunities available to licensees in the sports licensing arena. …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
4 Proven Strategies for Magazine Publishers to Create New Revenue and Reduce Costs
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
Monetizing Intellectual Property in Digital Gaming
There is a lot of passion in the digital gaming industry, which opens up a new set of opportunities for monetizing intellectual property (IP) in new, innovative ways. Tapping into unexploited IP rights can create dozens of new revenue streams while at …
How Luxury Brands Can Leverage Digital Transformation to Flourish
Luxury brands convey high quality, status, and rarity, and owning such an item translates to feelings of self-confidence, accomplishment, affluence, and pride for the consumer. However, the premium price consumers are willing to pay is directly correlated to this elevated brand perception …
