On-Demand Webcast: The Art of Mastering End-to-End Marketing Campaigns with Agency Partnerships
In our webinar, “Mastering End-to-End Marketing Campaigns with Agency Partnerships”, we will walk attendees through a comprehensive, step-by-step approach to taking your marketing assets from concept to completion, with a special focus on what to do when collaborating with an external agency …
Navigating Music Licensing for Videos
Navigating music licensing for videos can be a complex and costly endeavor for brands. With the rise of user-generated content and the increasing use of licensed music in promotional materials, understanding how to legally incorporate music into your videos is crucial. This …
Guide To Digital Rights Management (DRM): A 10-Step Checklist
A solid digital rights management process is important because unauthorized use or usage outside of contract terms can put brands at risk. Follow this 10-step checklist to implement DRM in your organization. …
5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Delivering Immediate ROI with Content Tracking
Post-distribution content tracking mitigates the risk of using assets in violation of licensing terms, providing an immediate return on investment. …
6 Benefits of Tracking Image & Video Content Post-Distribution
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
How a Global CPG Company Avoided a Multi-Million-Dollar Non-Compliance Risk
FADEL searched across 275 channels, 246,291 images and 5887 videos, including brand websites, 3rd-party e-commerce sites, Facebook, Instagram, TikTok, & YouTube, to turn up matches for takedown. …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
