Rights - Capture, Clearance, Compliance and more!
A workshop on best practices for how excellence in rights management is vital to DAM success
Title: Rights – Capture, Clearance, Compliance and more!
Date/Time: Wednesday, June 8, 2022, at 12:30 EDT | 11:30 CST (now available on demand)
Watch On-Demand: CLICK HERE
This workshop is brought to you by Toronto Metropolitan University (formerly Ryerson University) as part of its continuing education programming in DAM, under the leadership of Dr. Reem El Asaleh and curated by David H. Lipsey.
Rights are more important than ever in a DAM implementation. Imagine how creative your teams can get when designing marketing materials and how many daily decisions are made about what assets to use. Imagine how many times those assets are downloaded without even checking if you have the rights to use them. Then imagine the potential lawsuits – ouch!
Join Gregg Guest, VP of Product Management at FADEL, and Kim Johnson, Communications Leader – Digital Asset Management at Kohler, as they share best practices for rights management and the vital, necessary connection to DAM. We’ll explore how rights management is core to efficient operations, enhanced compliance, risk mitigation, and revenue opportunities in a session filled with practical examples, proven and innovative practices, and plenty of time for Q & A.
Gregg Guest, VP of Product Management Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
Kim Johnson, Communications Leader – Digital Asset Management, Kohler
Kim Johnson is the first Communications Leader on the Digital Asset Management Team at Kohler. With over 25 years of experience working with photographers from photo styling to digital retouching, Kim has managed assets for award winning companies including Radio Shack, Hilton Hotels, and Kohler Co. Kim has worked on multiple website launches, has been a key part of the implementation of DAMs for Hilton and Auberge Resorts, and has managed the migration of over 1.5 million assets across these businesses. During her time with Kohler, Kim has instituted a Vocabulary Governance Committee made up of leaders and stakeholders across the business. Currently, she is leading the implementation of new rights management capabilities, global DAM user access and training, workflows for photography and retouching work within DAM, and processes for end user access outside of the Kohler Image Library. Additionally, Kim is collaborating on the audit of the Kohler taxonomy and DAM Capability Model, managing the migration of assets across global teams, and assisting with the data driving images to the new Kohler websites.