Author Archives: Gregg Guest

Gregg Guest
Gregg Guest is responsible for driving FADEL’s IP Management product strategies and growing the firm’s intellectual property practices. Gregg is an experienced thought leader on the complex topic of intellectual property and licensing, having previously worked at Debevoise & Plimpton, a corporate law firm renowned for its Media and IP practice, and Marvel Entertainment, one of the leaders in character licensing and merchandising. Gregg also brings over fifteen years of experience in IT, including the management of a custom development team at Braveline Technology. Gregg received a BFA from New York University in Film/TV & Communications, and has won numerous awards for film making and screenwriting.

Should Rights Data Be in Your DAM?

During one of our recent webinars, we took a poll of how many attendees were using the metadata fields in their DAM to store assets rights. More than 90% said they were. And just 31% said they were certain they … Continue reading

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Asset Rights Clearance: Critical Next Steps in the DAM Lifecycle

  The proliferation of digital media content combined with the increasing complexity of tracking these digital assets across multiple formats, platforms and geographies creates new challenges for licensors and licensees. Many organizations have adopted digital asset management systems (DAMs) to … Continue reading

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How To Achieve Better IP Monetization

IP is not just big business: in advanced economies like the US, increasingly it is business. According to the US Patents and Trademarks Office, IP-intensive industries contributed $5.06 trillion to US Gross Domestic Product, accounted for over 60% of merchandise … Continue reading

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Top 10 Pitfalls When Managing Digital Assets

  Don’t fall into the Pit of Despair. Put your Digital Asset Rights strategy in place today. But first review our Top 10 list of some of the most common pitfalls when managing asset rights. 1.    Risk Takers Many … Continue reading

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