Protect Your Brand: Monitor Your Digital Assets After Campaign Launch
On demand webcast on how to protect your brand and content post-distribution
As a brand, you publish countless images and video assets across a variety of platforms, from your own website to social media to partner sites. But once they’re published, how can you be sure that you’re keeping track of where they’re being used, if they’re compliant, and when they’ll expire?
In this webinar, we will explore the challenges of managing your content post-distribution and demonstrate how automated content tracking and rights management can empower you to take action before you are out of compliance.
In this webcast, you’ll see how you can:
- Capture talent and rights information for photos and videos
- Use image matching to quickly identify and analyze assets and rights
- Set up content tracking to keep an eye on websites, social media feeds, and YouTube for published photos and videos
- Track usage and violations based on missing rights or expiration dates
- Run reports to stay on top of content usage and identify potential risks or expirations
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
Frédéric SANUY, CEO & Co-Founder, Activo
Frédéric SANUY is a marketing stack expert (DAM, PIM, CMS, CDP, CRM) with a strong tech background and PhD in nuclear physics. With over 25 years of experience working with different DAM systems from simple use cases to enterprise-wide implementations, he has been the product owner for brands including Michelin, Decathlon, Adeo, Accor, and Longchamp. He is now the CEO and Co-founder of Activo, a French-headquartered consultancy dedicated to DAM, PIM, and CMS marketing stacks, created in 2019 with Malika Kechich. Frédéric’s DNA is to provide the full range of digital asset management services, ranging from business requirements, gap analysis, system design, development, implementation, customization, integrating with other systems, onboarding and changing new users, and maintaining systems. His project experience working at Activo spans a wide range of different customers in a variety of industries, including retail, brands, marketing, and communications, as well as corporate customers. With a vision to help customers and bring DAM to a wider audience, he and Malika launched a new conference in 2020: On DAM Paris, which takes place in November each year gathering more than 250 people and 25 vendors together to learn and share best practices, new ideas, and experiences.